Study by Edison Research Highly Places PodcastOne’s Impact on Brands’ Consumer Reception

Most ad companies do not sponsor surveys on the impact their ads have on the consumers’ awareness, perception, and acceptance of the various brands they advertise.

However, being a leader in the world of advertising, PodcastOne did such a survey last year through the reputable research firm, Edison Research. The survey results were made public early this year by PodcastOne chairperson, Norman Pattiz, and Edison Survey’s VP of Strategy, Mr. Tom Webster.

Five national brands, each from a different product and service line from the rest, were sampled for the research. Edison Research sought to know the initial consumer acceptance rate of the five brands had before being advertised via PodcastOne. Secondly, the research company wanted to establish how effective PodcastOne adverts were on the consumers’ reception after the ads were run for about a month.

For these two study objectives, the company ran two separate online surveys: a pre-campaign and a post-campaign research. This exact procedure was repeated for an extra two surveys for accuracy purposes.

The Pre-campaign Research

The pre-campaign was run in mid-2016. Edison Research took respondents from amongst the PodcastOne’s online audience. The five brands, some of which were new in the market and others market veterans, were presented to the respondents independently. Learn more about Norman Pattiz: http://www.hawaiinewsnow.com/story/34344902/podcastone-chairman-norman-pattiz-announces-new-nascar-podcast-larry-mac-americas-crew-chief

The respondents described how aware they were about each brand as well as how willing they were to purchase them. With this data safely in the bag, Edison Research waited for a month of extensive podcast advertising to undertake the post-campaign study.

The Post-campaign Research

The same methodology used for the pre-campaign study was repeated for the post-campaign study. The same group of respondents was presented with each of the five brands once more, and they were required to explain if the adverts had any impact on their pre-campaign responses.

The campaign showed a positive change of attitude from the clients. One grocery brand, for example, saw its acceptance rate escalate from 7 percent to 60 percent. An automobile brand that had an awareness rate of 16 percent in the pre-campaign study registered 76 percent awareness in the post-study. This was the general trend in all the brands.

 

Norman Pattiz, who reemphasized his network’s efforts in designing effective ads for its clients, received the results positively.

About Norman Pattiz

Norman Pattiz is a veteran media executive in the United States. Over the last 40 years, he has established several media channels, including Westwood One that managed NFL Football, The Super Bowl, and the Mutual Broadcasting System.

Pattiz has been awarded severally throughout his career, including being inducted into the National Radio Hall of Fame in 2009.

Top Lessons to Learn With Hussain Sajwani

There are many personalities in the world of businesses that have books and stories about how to triumph in the aspects of life that you choose to be good at. However, how can you be certain that those pieces of advice are worth your time if the author does not have an impressive record of success in the first place?

Hussain Sajwani is the exception to that rule. With a net worth of $3.4 billion, owner, founder, and Chairman of one of the biggest property development companies in the world, DAMAC Properties and ally and close partner of President Donald Trump, Hussain is a case worth studying.

Born in 1956 as a citizen of the United Arab Emirates, Hussain was born as the eldest son of a family of five children. His father was the owner of a local shop, and the young boy began learning some of the valuable business lessons in the afternoons that he spent in his father’s shop with him.

Hussain understood the keen eye that was necessary to be able to see profit where no one else does. This is how DAMAC Properties was born, in 2002, when Hussain established his first and largest property development company in the biggest and most populous city of the United Arab Emirates, Dubai.

In Dubai, the most luxurious, well-designed and cultural buildings are owned by DAMAC Properties and Hussain Sajwani. The record of successful investments and business agreements of the company has led the young entrepreneur to be recognized in the world as one of the smartest businesspeople in the world currently living.

President Trump would gladly agree, as both billionaires have already done extensive business together.

According to the U.S. President, the relationship goes way beyond paychecks and business meetings. Donald Trump’s sons and daughter are deeply connected to Hussain Sajwani family. They are regularly traveling together and visiting each other at their houses.

The Damac owner has more to teach the world than just some lessons about how to become a billionaire. He has done a bunch of philanthropic work as a donator towards noble causes that affect the local communities and young entrepreneurs that want to run their businesses and follow their dreams.

Why Philanthropic work? Because Hussain understands that selfishness leads to nowhere. Helping communities are always a win-win situation, and Hussain has earned many grateful friends as a result of it.

Troy McQuagge Dedicated His One Planet Award to the USHEALTH Group Family

USHEALTH Group, Inc. prides itself on having some of the most skilled individuals working as part of its management team. One outstanding individual is Chief Executive Officer, Troy McQuagge. As recognition of the executive’s outstanding performance at USHEALTH, he was honored with the Gold award for the One Planet Awards for the year 2016. The awards bring together organizations drawn from all the business sectors across the globe. Participants submit their nominations, and the best in each category is selected. Even startups, small businesses, and non-profit entities are allowed to participate and read full article.

This award is no mean feat for Troy McQuagge. He has risen through the corporate ladder to achieve his current status. Troy joined the USHEALTH family in the year 2010 and immediately laid forth his ambitious turnaround plans for the company. He successfully reconstituted the company’s distribution agency, USHEALTH Advisors. With Advisors re-tooled the success of USHEALTH Group became even more guaranteed. This strategic plan made Troy McQuagge earn the position of CEO of the Group in 2014. From the time Troy took the mantle as the company’s CEO, the business has recorded unprecedented growth and sales in the vibrant sector of medical insurance.

When called on to receive the award from One Planet Awards, Troy registered his sense of gratitude for the honor. He dedicated the award to the USHEALTH Group family. The award was the vindication of the company’s resolve to champion efficient and affordable medical insurance solutions to its customers.

One Planet Awards brings under one roof, corporations and businesses which have excelled in their fields of specialization. The Awards goes through the individual business models and what they have been able to achieve in their space. The best businesses are then conferred with individual honors. The Award contains various categories such as the company with the best products, Marketing teams, and PR services.

USHEALTH Group, Inc is a brand in the American insurance sector. The company’s main offices are situated in Ft. Worth, Texas with its clientele mainly drawn from the self-employed class small business owners. The enterprise relies on its workforce and agents to push its insurance products and learn more about Troy.

More visit: http://www.ushacareers.com/hope/

Mike Baur Serves as Mentor and Partner for Swiss Startups

Mike Baur is a co-founder and managing partner of the Swiss Startup Factory(SSUF). The company was launched in 2014. It is a Zurich accelerator company, that provides tools and support for startup ventures. They offer a range of financing options, trainers and coaches to help entrepreneurs get their ideas into production and get them to market. The program consists of prototyping and working sessions, milestone meetings, input sessions with industry specialists. It includes mentoring sessions, sales training and team building sessions.

 

Mike worked in the banking industry in Switzerland for over 20 years. He was with UBS and Clariden Leu. He left the banking industry to start Swiss Startup Factory with Max Meister and Oliver Walzer. He was a member of the jury for START Summiteer, a start-up contest at the University of St. Gallen. In 2016, he became deputy managing director of CTI Invest. SSUF had become one of their partners. He led the company’s collaboration with CTI Invest, the financial platform for startups. Mike led SSUF through their accelerator program in 2016. He also led them through their partnership with Fintech Fusion in 2016.

 

SSUF and Fintech Fusion are both independent accelerators. Baur led the partnership between them to build a bridge between the French speaking parts of Geneva and German speaking parts of Zurich. Together they will join forces and collaborate on the startup process, joint events and other programs to benefit startup entrepreneurs.

 

Mike Baur is committed to helping improve Swiss digital startups. Mike handles financing rounds and fundraising ventures at Swiss Startup Factory. He invests in startups himself, both financially and through mentoring. He is passionate about helping the youth in Switzerland with entrepreneurship. He has an MBA from University of Rochester in New York, as well as an executive MBA from the University of Bern.

 

Baur has dedicated himself to providing a platform for young innovative entrepreneurs in Switzerland to become successful and play it forward as their ideas become real products. The accelerator program currently runs for three months and offers everything a young entrepreneur needs to get their ideas into the marketplace. Mike lives in Fribourg in Switzerland, where he focuses a lot of his mentoring efforts.

Sam Tabar’s Success In The Corporate And Legal Fields

Sam Tabar is a successful capital strategist and attorney. Over the years, he has been funding different startups. As a venture capitalist, Sam has been heavily involved in the affairs of THINX, a startup company. This corporation focuses on providing women from different parts of the world, especially in Africa, with sanitary towels.

Sam was inspired by THINX’s social mission considering that most women regularly miss important activities during their menstrual cycle due to lack of sanitary products.

Sam Tabar is a proud alumnus of the Columbia Law School and Oxford University. After graduating from college, Sam joined Skadden, Arps, Slater, Meager & Flom LLP, a renowned law firm based in New York. His deep interest in investment saw him leave the legal profession and join the corporate world.

As an attorney, Sam counseled clients on various matters, including investment management agreements, employment issues, side letters and hedge fund formation and structure.

Throughout his profession, Sam has worked for the world’s leading investment companies. Previously, he worked as the head of capital strategy at Bank of America Merrill Lynch.

He was responsible for introducing institutional investors, including pensions, endowments, family offices, funds of funds, and foundations. As a capital strategist, Sam managed over $2 billion of funds. Additionally, Tabar consulted on operations, legal, and assisted in building Merrill Lynch’s office teams.

Previously, Sam Tabar worked as the co- head of marketing at Sparx Group, Asia Pacific’s largest independent fund. The executive was mandated with the duty of supervising and enhancing the company’s worldwide marketing efforts.

Later, he returned to practice law by joining Schulte, Roth & Zabel law firm. As an associate partner, he provided clients with advises on hedge funds and investment-related concerns.

Sam Tabar continues to offer clients with sound financial and investment advice. His experience in the industry is unrivaled. This is because of the knowledge that he has gained from both the corporate world and legal field.

Notably, Sam has been involved in different philanthropic activities. He supports various community initiatives.

Sam maintains an active presence in the social media platforms. He interacts with his fans by positing different messages through his handles. One can reach him through his Instagram page, Facebook, and Aboutme.

Besty DeVos, the Selfless Reformer

Giving back to the community is a vital part of a business or an individual being a means to show appreciation to the community one has grown in or that which the company operates. It is geared towards improving the living standards of those living in the surrounding. Though regarded as a way of helping, it is paramount for a business to carry out charitable activities to upgrade the society in which it exists, as a part of the corporate social responsibility. More so, philanthropy is highly encouraged to be it from individuals like Betsy DeVos, businesses or other firms.

Elisabeth Dee ‘Betsy’ DeVos is an American businesswoman born in 1958. She is also an activist, philanthropist, reformer, and a politician. Betsy is the 11th and current Secretary of Education in America. She is a Republican and a staunch advocate for school choice, charter schools, and voucher programs and also for the Protestant Christian community. Besides, Mrs. DeVos was Michigan’s Republican Committeewoman from 1992 to 1997. Between 1996 and 2000, she served as chairwoman of the Michigan Republican Party and was reelected later in 2003. Moreover, Mrs. DeVos is a member of the board of the Foundation for Excellence in Education. Also, she has served as chairwoman of the board of Alliance for School Choice, Action Institute and the PAC on All Children Matter.

Betsy DeVos has championed for the private-school voucher program movement that has thus far been a success. Presently, 250,000 students in 17 states have benefited from the program. It aims at providing a conducive and safe environment for the students. Through this program, she and her husband supported individual students at Potter’s House, and it has turned out to be a commitment of which they are happy to help.

Because Betsy had school aged children, it helped her to vividly see what other parents from disadvantaged families passed through to pay for their children’s tuition. It led to increasing their financial support to more parents. She also started a foundation that aimed at giving scholarships to low-income families so that they could have freedom of choice on which school their children would join. Check this related article from nypost.com.

She also served on the boards of Children First America and American Education Reform Councils both of which were charities aimed at expansions in education. More so, she was actively involved in the formation of American Federation for Children Action Fund aimed at supporting students educationally. Her efforts towards education have prevented actions to undermine education choice in the country. Besty DeVos believes that all parents have the chance to choose the best educational system for their children through the currently advocated education programs.

Follow: https://twitter.com/BetsyDeVos?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

George Soros: Business Mogul and World’s Foremost Philanthropist

George Soros began life as an average child in Hungary. He went on to become a vastly wealthy businessman and is said to have “broke the Bank of England”. Not only is Soros a very intelligent investor and business magnate, he is actively involved in many philanthropic endeavors.

As a child, George Soros narrowly escaped a horrific fate. He saw firsthand the awful effects of prejudice while living in Hungary during the era of the Nazis. Soros managed to flee from Hungary. He worked hard to support himself through schooling at the London School of Economics. He took jobs as a railway porter and a waiter. After graduating, he made his way to Wall Street. In 1969, George Soros established his own hedge fund with a whopping $12 million. Since then, he has gone nowhere but up. The Soros Fund Management is worth about $30 billion. Read more on NYTimes.com.

As much as his money puts him above issues facing average people today, he has given over $12 billion to political and social charities and people looking to change the world. He contributed $25 million to Hillary Clinton’s presidential campaign because of her stances on religious tolerance, immigration reform, and criminal justice reform. He is a very outspoken critic of Donald Trump, even accused him of playing on the fears of others and “doing the work of Isis”.

George Soros has put an enormous amount of resources into upholding democratic ideals. He donates to causes that fight for freedom of expression, transparency, government accountability, and equality. He often focuses on groups that face discrimination. He has supported groups representing Europe’s Roma people, drug users, sex workers, and LGBTI people. Also, George Soros has given impressive donations to the International Crisis Group and UNICEF of $5 million each. In 2016, he donated $4 million to the University of Connecticut’s Human Rights Institute.

One of Soros’ biggest contributions has been to the Millennium Promise and Millennium Villages Project. To date he has donated over $75 million. The project is helping to end extreme poverty in Africa through education, access to health care, business development tools, food, water, and energy.

Soros founded the Open Society Foundations which has connections to over 100 countries and strives to create a world where everyone has equal chances to make something of themselves.

Read more on Snopes about George Soros.

Equities First Holdings – a Lending Solution to Investors

Equities First Holdings (EFH) is a company that provides security based lending amenities to individual investors and business organizations. Therefore, before offering loans to entrepreneurs and investors, EFH typically evaluate the future performance and risks that are associated with treasuries, bonds, and stocks. Equities First Holdings was established in 2002, and it is headquartered in Indianapolis with the branch office in New York. After 14 years of operation, EFH is fortunate enough to interact with talented teams and veterans in the industry of finance. Perhaps, EFH has managed to provide its customers with an alternative financing solution. It supplies capital to its clients, which has enable them rich their professional and personal goals. Within the period of doing business, the firm has managed to complete over 600 transactions that are worth 1.35 dollars. Also, EFH is offering loans to customers at low and fixed interest rates and learn more about Equities First.

As a global company, Equities First Holdings has offices in more than nine countries. The principal offices are found in the main cities such as London, Singapore, Hong Kong, and Australia City. By working with EFH, an investor will have to gain a lot. This is because, with the stock-based loans, the investor will not be restricted with what to do with the borrowed money. The investment capital can be used for any purpose so long it is of business agenda. Furthermore, the loans are of the non-recourse. In that case, a borrower is not assigned to solemn obligations. Additionally, the rates of the interests are variable, and the person who is borrowing is expected to receive a loan to value ratio that ranges between 9 and 49 percent. Besides, EFH encourages borrowers to keep the proceeds of the initial loans. This implies that the obligation is out of the hands of the lender.

More visit: http://www.equitiesfirst.com/

How Mikhail Blagosklonny Is Transforming Cancer and Aging Research Fields

Mikhail Blagosklonny is a renowned professor of Oncology who has revolutionized cancer and aging research fields. He serves as a professor of oncology at the Roswell Cancer Institute. Cancer and aging research fields have gained a lot of interest after the increase in the number of aged people dying of cancer. Mikhail Blagosklonny has been very instrumental in the pursuit of cancer treatment and anti-aging research.

TOR Signaling

Professor Blagosklonny is honored worldwide for his theory of TOR signaling. In his theory, he formulated TOR signaling by using Rapamycin, which is a prominent cancer drug that can be used to prolong human life by reducing aging rates. Globally, he is recognized as one of the major advocates of Rapamycin in human life extension research. Rapamycin is used to coat coronary stents during organ transplants to reduce chances of organ rejection.

Career

Mikhail Blagosklonny attended the First Pavlov State University of St. Petersburg where he earned his MD in internal medicine and Ph.D. in experimental medicine and cardiology. He served as an associate professor at the New York Medical College in 2002; he was later appointed to serve as a senior scientist at Ordway Research Institute, Albany, NY. In 2009, he joined Roswell Park Cancer Institute where he serves as a professor of oncology. At Roswell, he is involved in developing therapies to protect healthy cells from being damaged by aging elements. Follow Mikhail on Loop

In most of his research, he targets cancer, anti-ageing drugs, and biogerontology. With the number of degenerative conditions such as cancer and old age increasing, Blagosklonny research remains one of the most valuable aspects of the future. It is estimated that over two billion people will be aged above 60 by 2050. At this age, cells begin to degenerate and chances of being diagnosed with cancer are higher. Therefore, Blagosklonny’s research will be the much-awaited breakthrough in life extension.

Publications

Blagosklonny is also a distinguished author. He has published over 250 book chapters, articles, and cancer reviews. He is also the editor-in-chief of Cell Cycle, Oncotarget, and Aging. He was appointed to serve as an associate editor for The American Journal of Pathology, Cell Death and Differentiation, Cancer Biology and Therapy, and International Journal of Cancer. Visit ResearchGate.Net to learn more about Mikhail’s latest work.

Hope Sees Huge Efficiency Improvements With Internet Of Things

Jason Hope has made a name for himself as Arizona’s foremost tech entrepreneur. Recently, he has taken to the web to discuss many of the issues surrounding the coming adoption of the technologies best described as the Internet of Things.

Self-driving cars and self-serving grocery carts

Hope as futurist says that the coming super-network of devices that will ultimately do most of the daily chores of life is not a matter of if but when. Hope points to operations like Amazon. With its many fulfillment centers throughout the United States, Amazon is already deploying completely autonomous robots on their warehouse floors as well as drones for delivery of various items. There is no question that these technologies create astronomical efficiency improvements and cost savings, otherwise Amazon wouldn’t be using them.

But Jason Hope is quick to point out that, even though these sci-fi developments have been mostly restricted to use by multi-billion dollar corporations, who can afford gigantic capital expenditures, as sure as the sun rises, these internet of things will soon becomes exponentially less expensive. Hope notes that Moore’s Law, the idea, first expounded in the ’70s, that computing power will double roughly every two years, has held true for over 40 years. Hope says that something akin to Moore’s law also holds true for the price of mass-produced, new technologies. The first cellular phones, in the mid-’80s, cost over $5,000. By 2005, the cheapest were routinely free.

Hope says that there is no doubt the technology being used today by Amazon will, tomorrow, start showing up in grocery stores.

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