Study by Edison Research Highly Places PodcastOne’s Impact on Brands’ Consumer Reception

Most ad companies do not sponsor surveys on the impact their ads have on the consumers’ awareness, perception, and acceptance of the various brands they advertise.

However, being a leader in the world of advertising, PodcastOne did such a survey last year through the reputable research firm, Edison Research. The survey results were made public early this year by PodcastOne chairperson, Norman Pattiz, and Edison Survey’s VP of Strategy, Mr. Tom Webster.

Five national brands, each from a different product and service line from the rest, were sampled for the research. Edison Research sought to know the initial consumer acceptance rate of the five brands had before being advertised via PodcastOne. Secondly, the research company wanted to establish how effective PodcastOne adverts were on the consumers’ reception after the ads were run for about a month.

For these two study objectives, the company ran two separate online surveys: a pre-campaign and a post-campaign research. This exact procedure was repeated for an extra two surveys for accuracy purposes.

The Pre-campaign Research

The pre-campaign was run in mid-2016. Edison Research took respondents from amongst the PodcastOne’s online audience. The five brands, some of which were new in the market and others market veterans, were presented to the respondents independently. Learn more about Norman Pattiz:

The respondents described how aware they were about each brand as well as how willing they were to purchase them. With this data safely in the bag, Edison Research waited for a month of extensive podcast advertising to undertake the post-campaign study.

The Post-campaign Research

The same methodology used for the pre-campaign study was repeated for the post-campaign study. The same group of respondents was presented with each of the five brands once more, and they were required to explain if the adverts had any impact on their pre-campaign responses.

The campaign showed a positive change of attitude from the clients. One grocery brand, for example, saw its acceptance rate escalate from 7 percent to 60 percent. An automobile brand that had an awareness rate of 16 percent in the pre-campaign study registered 76 percent awareness in the post-study. This was the general trend in all the brands.


Norman Pattiz, who reemphasized his network’s efforts in designing effective ads for its clients, received the results positively.

About Norman Pattiz

Norman Pattiz is a veteran media executive in the United States. Over the last 40 years, he has established several media channels, including Westwood One that managed NFL Football, The Super Bowl, and the Mutual Broadcasting System.

Pattiz has been awarded severally throughout his career, including being inducted into the National Radio Hall of Fame in 2009.

Top Lessons to Learn With Hussain Sajwani

There are many personalities in the world of businesses that have books and stories about how to triumph in the aspects of life that you choose to be good at. However, how can you be certain that those pieces of advice are worth your time if the author does not have an impressive record of success in the first place?

Hussain Sajwani is the exception to that rule. With a net worth of $3.4 billion, owner, founder, and Chairman of one of the biggest property development companies in the world, DAMAC Properties and ally and close partner of President Donald Trump, Hussain is a case worth studying.

Born in 1956 as a citizen of the United Arab Emirates, Hussain was born as the eldest son of a family of five children. His father was the owner of a local shop, and the young boy began learning some of the valuable business lessons in the afternoons that he spent in his father’s shop with him.

Hussain understood the keen eye that was necessary to be able to see profit where no one else does. This is how DAMAC Properties was born, in 2002, when Hussain established his first and largest property development company in the biggest and most populous city of the United Arab Emirates, Dubai.

In Dubai, the most luxurious, well-designed and cultural buildings are owned by DAMAC Properties and Hussain Sajwani. The record of successful investments and business agreements of the company has led the young entrepreneur to be recognized in the world as one of the smartest businesspeople in the world currently living.

President Trump would gladly agree, as both billionaires have already done extensive business together.

According to the U.S. President, the relationship goes way beyond paychecks and business meetings. Donald Trump’s sons and daughter are deeply connected to Hussain Sajwani family. They are regularly traveling together and visiting each other at their houses.

The Damac owner has more to teach the world than just some lessons about how to become a billionaire. He has done a bunch of philanthropic work as a donator towards noble causes that affect the local communities and young entrepreneurs that want to run their businesses and follow their dreams.

Why Philanthropic work? Because Hussain understands that selfishness leads to nowhere. Helping communities are always a win-win situation, and Hussain has earned many grateful friends as a result of it.

Troy McQuagge Dedicated His One Planet Award to the USHEALTH Group Family

USHEALTH Group, Inc. prides itself on having some of the most skilled individuals working as part of its management team. One outstanding individual is Chief Executive Officer, Troy McQuagge. As recognition of the executive’s outstanding performance at USHEALTH, he was honored with the Gold award for the One Planet Awards for the year 2016. The awards bring together organizations drawn from all the business sectors across the globe. Participants submit their nominations, and the best in each category is selected. Even startups, small businesses, and non-profit entities are allowed to participate and read full article.

This award is no mean feat for Troy McQuagge. He has risen through the corporate ladder to achieve his current status. Troy joined the USHEALTH family in the year 2010 and immediately laid forth his ambitious turnaround plans for the company. He successfully reconstituted the company’s distribution agency, USHEALTH Advisors. With Advisors re-tooled the success of USHEALTH Group became even more guaranteed. This strategic plan made Troy McQuagge earn the position of CEO of the Group in 2014. From the time Troy took the mantle as the company’s CEO, the business has recorded unprecedented growth and sales in the vibrant sector of medical insurance.

When called on to receive the award from One Planet Awards, Troy registered his sense of gratitude for the honor. He dedicated the award to the USHEALTH Group family. The award was the vindication of the company’s resolve to champion efficient and affordable medical insurance solutions to its customers.

One Planet Awards brings under one roof, corporations and businesses which have excelled in their fields of specialization. The Awards goes through the individual business models and what they have been able to achieve in their space. The best businesses are then conferred with individual honors. The Award contains various categories such as the company with the best products, Marketing teams, and PR services.

USHEALTH Group, Inc is a brand in the American insurance sector. The company’s main offices are situated in Ft. Worth, Texas with its clientele mainly drawn from the self-employed class small business owners. The enterprise relies on its workforce and agents to push its insurance products and learn more about Troy.

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Mike Baur Serves as Mentor and Partner for Swiss Startups

Mike Baur is a co-founder and managing partner of the Swiss Startup Factory(SSUF). The company was launched in 2014. It is a Zurich accelerator company, that provides tools and support for startup ventures. They offer a range of financing options, trainers and coaches to help entrepreneurs get their ideas into production and get them to market. The program consists of prototyping and working sessions, milestone meetings, input sessions with industry specialists. It includes mentoring sessions, sales training and team building sessions.


Mike worked in the banking industry in Switzerland for over 20 years. He was with UBS and Clariden Leu. He left the banking industry to start Swiss Startup Factory with Max Meister and Oliver Walzer. He was a member of the jury for START Summiteer, a start-up contest at the University of St. Gallen. In 2016, he became deputy managing director of CTI Invest. SSUF had become one of their partners. He led the company’s collaboration with CTI Invest, the financial platform for startups. Mike led SSUF through their accelerator program in 2016. He also led them through their partnership with Fintech Fusion in 2016.


SSUF and Fintech Fusion are both independent accelerators. Baur led the partnership between them to build a bridge between the French speaking parts of Geneva and German speaking parts of Zurich. Together they will join forces and collaborate on the startup process, joint events and other programs to benefit startup entrepreneurs.


Mike Baur is committed to helping improve Swiss digital startups. Mike handles financing rounds and fundraising ventures at Swiss Startup Factory. He invests in startups himself, both financially and through mentoring. He is passionate about helping the youth in Switzerland with entrepreneurship. He has an MBA from University of Rochester in New York, as well as an executive MBA from the University of Bern.


Baur has dedicated himself to providing a platform for young innovative entrepreneurs in Switzerland to become successful and play it forward as their ideas become real products. The accelerator program currently runs for three months and offers everything a young entrepreneur needs to get their ideas into the marketplace. Mike lives in Fribourg in Switzerland, where he focuses a lot of his mentoring efforts.