His work in advertising started in 1982 after receiving his degree in Advertising and Communications from the Advertising and Communications from (FAAP). He started his work at Standard Ogilvy & Mather, as both a copywriter and creative writer.
In 1990, he left to work at DM9 as their Creative Director and Copywriter. It was in his four years there that he would become Brazil’s most awarded copywriter of his time. Following his time at DM9, he worked at Almap BBDO as their Creative Executive Director and at Young & Rubicam as their Chief Executive Officer, a post he held until he left to form Neogama in 1999.
Neogama itself proved extraordinarily successful in its first three years, becoming Brazil’s fastest growing agency in that time, and winning Cannes Lions International Festival of Creativity’s coveted Lion award in just its first year, the first advertising agency to do so.
In 2002, Neogama merged with British-based BBH to become Neogama/BBH with Gama as chief shareholder.
Since its inception Neogama has accomplished numerous feats in its awards including receiving “Agency of the Year” from Meio e Mensagem, the youngest agency to do so, and earning two golden lions in the Cannes Festival in 2003. Following its acquisition in 2012 and later earn out in 2016, Gama left to reform the company orientating its aims to focus more domestically in Brazil.