A reverse showroom is one that is made available to women so that they only have a few options to choose from. This is the approach that Fabletics has taken since the beginning of the company and something that they are going to continue to do on their site. They want to make sure that women are not overwhelmed with all of the clothing choices and that they are going to be able to get what they can out of the clothes that they have for them to be able to use for different purposes. This is something that has given the company the help that it needs and that they are going to be able to get what they can out of different situations.
Thanks to Fabletics, women are now able to find the clothes that work the best for them depending on what they do. The Lifestyle Quiz was created so that women would have a chance to put information about their lives and then it would be used to match up the outfits that they would be able to use while working out. A stylist would be responsible for choosing the outfits that would be shown and then the customer can pick which ones work best for her.
This has worked well and it is something that Kate Hudson is confident in. She also wants to make sure that people are able to get what they can from the site and that they will be able to make everything else work for them in a way that makes the most amount of sense. She sees the business as an opportunity to make things more convenient for women and to try more things out when they are working out aside from the normal clothes that they would typically wear.
Since this has worked well, the company decided to try new things. One of these is going to be selling the clothes on Amazon. Women will still need to make sure that they are taking the style quiz to get the best outfits possible and get an accurate option that they can use to make things better for themselves but this will mean that they will need to make sure that things are going to work for them. They can purchase the clothes on Amazon and get them very quickly with this new method of sales that Fabletics is using.